PPC Advertising - The Basics
If you have ever seen a product or service actively advertised online, then you have seen a PPC advert. If you have ever clicked on one of those ad’s, then the company running the advert has paid the service provider for that click.
Service providers like Google, Facebook and YouTube (to name a few) use the PPC model of advertising, meaning they will show your advert to as many qualified people as they can, and you only pay when someone clicks.
Anyone can create an advert on one of these platforms, but careful monitoring and optimization is needed to reduce the total Cost Per Click and increase the Return On Investment. Action Analysis specializes in optimization from data analysis, so much so we named our company on it.